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How Can A Successful HCP Relationship Be Built?
The pharmaceutical world has undergone significant changes in the past few years. There has been plenty of economic factors, among other things, that have reduced how much value pharmaceutical reps can...
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Elevating Customer Centricity through Proper Prescription Documentation
The use of prescription drugs is widespread. Based on data collected over the span of three years, the CDC estimates that, in the U.S. alone, a little over 48% of the population has been using at least...
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The Payer-Marketing Power Shift Is Here
By Zoe Dunn, Prinicpal at Hale Advisors The changes coming because of the Affordable Care Act (ACA) are going to impact (or already have?!) pharma’s relationships with payers and consumers. So, what...
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Improving Customer Centricity: Using Customer Feedback to Help Your Employees...
The voice of your customer is one of the most important resources you have for expanding your business. When it comes to customer centricity in pharma, many patients would prefer more responsiveness...
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Creating a Holistic Experience Online – Pharma’s Next Step
Staying ahead of the competition as a pharma company means going beyond offering certain medications or drugs. It means improving the overall experience that patients have when they turn to you for...
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Don’t Run Away From Patient Empowerment
There once was a time when accessing healthcare information was a difficult task to achieve for those who were not involved in the medical industry. Now, there are plenty of websites that allow...
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Guest Blog by Tom Jones, SVP at Makovsky In 1786, Thomas Jefferson wrote, “Who then can so softly bind up the wound of another as he who has felt the same wound himself?” Today, the need for empathy...
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Digital Marketing and Its Big Role in Promoting Your Brand and Products
Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many...
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Why Patient Engagement Must Become Part of Pharma R&D
While drug development is ultimately about finding new drugs to treat patients, patients have historically been absent from that process until the time comes to test drugs in clinical trials. But those...
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CLM: Establishing True Relationships With A Healthcare Professional
Things move fast in today’s world and it is time we also look forward within the pharmaceutical industry. The entire context on which the pharmaceutical industry operates is continually changing, and...
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Engagement Technology: the Answer to the “White Coat Syndrome”
It is interesting to see the development of patient engagement in the medical industry. In years past, it was common for patients to “clam up” when visiting a medical professional. The anxiety...
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A Customer Centricity Model Can Help Transform Your Pharma Organization
As the years go by, the landscape of healthcare will continue to evolve. As the landscape evolves, the manufacturers of pharmaceuticals need to be able to stay on the same pace with all of the changes....
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Mapping the Patient Journey via Advanced Social Intelligence
By Guest Blogger Robert Gardner – Senior Director, Life Sciences at ListenLogic Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For...
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It Is Time To Look Beyond The Pill And Find Out What Else Is Possible
Some companies can find themselves in a position where they can just create and sell their goods and services. The pharmaceutical industry was in a position like that for many years, but it is not the...
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Latest Evolution in Healthcare: Collaborative IQ
Guest Blogger: Donato Tramuto, Chairman and CEO, Physicians Interactive Why is the healthcare industry lagging technologically? In a world of digital information, cutting-edge technology, connection,...
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4 Things You Should Know About Communicating with Healthcare Professionals
Guest blog post by HealthLink Dimensions Healthcare professionals are pressed for time now more than ever. Time is filled with entering data into EHR systems and managing an increasing patient load. It...
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The Joys and Challenges of Big Data in the Pharma Industry
No matter where you look, big data is everywhere. You notice it every time you browse a website and find ads that are surprisingly well-tailored to your interests, or navigate to social media and read...
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The Importance of Patient Engagement In the Wake of the Affordable Care Act
Ever since the Affordable Care Act was implemented, millions of people now have health insurance. Many of the people with insurance now have never had a regular healthcare provider. Now, these patients...
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ePatient Communities: Create A Community Of Empowerment And Strength
There has been a rise in the demand for hospital services because a large number of people are requiring the services of hospitals and emergency rooms. As a result, there are more crowded waiting...
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Is Customer-Centricity Part Of Your Company’s Thinking?
One of the main priorities of many businesses has been trying to create a customer-centric business. Having a customer centric business, in this world that is powered by consumers, can definitely help...
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